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The Role of Consumers in Driving ESG Change

Join the movement for a more sustainable future! Visit www.esgrec.com to explore the latest ESG insights, trends, and solutions. Your choices matter—empower yourself with knowledge and drive real change! 

In today’s rapidly evolving marketplace, UK consumers play a pivotal role in driving Environmental, Social, and Governance (ESG) change. With increasing awareness of climate change, social responsibility, and corporate ethics, modern consumers are leveraging their purchasing power to influence business practices. This shift in consumer behaviour has made sustainability a competitive advantage for companies willing to adapt.

The Rise of Ethical Consumption

Consumers in the UK are no longer just purchasing products based on price and quality; they are now considering the broader impact of their choices. Ethical consumption—buying goods and services that align with personal values—has gained momentum. This trend encompasses support for eco-friendly products, fair labour practices, cruelty-free goods, and companies committed to diversity and inclusion. According to a report by Ethical Consumer, the UK ethical market reached £122bn in 2022 (source).

Demand for Sustainable Products and Services

Sustainability is no longer a niche concern; it has become a mainstream expectation. UK consumers are actively seeking sustainable alternatives, whether in food, fashion, technology, or finance. Brands like The Body Shop, Oatly, and Waitrose have built strong reputations by embedding sustainability into their business models. Sustainable packaging, carbon-neutral production, and ethical sourcing have become essential components for companies aiming to stay competitive.

Consumer Advocacy and Corporate Responsibility

Beyond purchasing decisions, consumers are using social media, petitions, and boycotts to demand accountability from corporations. Greenwashing—when companies falsely claim to be environmentally friendly—is increasingly scrutinised, pushing businesses to ensure their ESG commitments are genuine. For instance, campaigns against fast fashion brands have led to increased transparency in supply chains and more sustainable production practices.

The Future of Consumer-Driven ESG Change

As consumer awareness continues to rise, businesses must respond by integrating ESG principles into their core strategies. Companies that fail to prioritise sustainability risk losing market share to competitors who authentically embrace change. Government policies and corporate regulations, such as the UK’s Green Claims Code, will further reinforce this shift, making ESG compliance not just an ethical choice but a financial imperative.

UK consumers have the power to shape a more sustainable and ethical world. Through informed purchasing decisions, advocacy, and demand for transparency, they can push corporations towards meaningful ESG commitments. As businesses recognise the financial and reputational benefits of aligning with consumer values, ESG-driven change will continue to accelerate.

 Take Action Today!

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The Ethical Implications of Artificial Intelligence (AI) and ESG

Artificial Intelligence (AI) is no longer a futuristic concept—it’s here, transforming the way we live, work, and make decisions. From automating tasks to predicting market trends, AI is revolutionizing industries at lightning speed. But as AI continues to evolve, so do the ethical questions surrounding its impact, particularly in the realm of Environmental, Social, and Governance (ESG) concerns. Can AI be a force for good while remaining accountable and sustainable? Let’s explore.

AI and Environmental Responsibility: Innovation or Energy Drain?

AI is a double-edged sword when it comes to sustainability. On one hand, it’s driving eco-friendly solutions like optimizing energy use, predicting climate risks, and improving waste management. On the other, AI’s power-hungry data centers are contributing significantly to global energy consumption.

AI’s Role in Climate Change Mitigation

Picture this: AI-powered climate models accurately predict hurricanes, allowing governments to prepare in advance and save lives. In agriculture, AI helps farmers optimize irrigation, reducing water waste and increasing food production. By integrating AI into environmental strategies, we can make smarter, more sustainable decisions—if we do it right.

The Dark Side: AI’s Energy Appetite

Training complex AI models requires staggering amounts of data processing, which translates to high electricity usage. The carbon footprint of large-scale AI operations is undeniable. The solution? Green AI—developing more energy-efficient models, using renewable energy for data centers, and refining algorithms to reduce computational waste.

AI’s Social Impact: Progress or Prejudice?

AI is reshaping the workforce, automating jobs, and raising concerns about employment stability. But the bigger issue? Bias in AI decision-making, which can reinforce discrimination in hiring, finance, and even law enforcement.

The Job Market Shake-Up: Who’s at Risk?

Robots aren’t just taking over factory lines—they’re handling administrative tasks, customer service, and even journalism. While AI eliminates repetitive jobs, it also creates opportunities in AI development, cybersecurity, and data science. The challenge? Ensuring workers aren’t left behind. Companies and governments must invest in upskilling programs to prepare people for an AI-driven economy.

Algorithmic Bias: When AI Gets It Wrong

AI is only as good as the data it learns from. If that data is biased, AI decision-making will be too. Take hiring algorithms, for example—some have been found to favor male candidates over equally qualified women. Financial AI models have denied loans based on ZIP codes, reinforcing systemic inequalities. To build ethical AI, companies must prioritize fairness, transparency, and continuous audits of AI decision-making processes.

Governance and Ethical AI: Who’s Keeping AI in Check?

As AI becomes more powerful, so does the need for regulations to prevent misuse. Companies must not only comply with legal standards but also embrace ethical AI practices that align with ESG principles.

Regulatory Oversight: The Growing Need for AI Laws

Governments worldwide are stepping up AI regulations. The European Union’s AI Act is a game-changer, classifying AI systems based on risk and enforcing strict compliance measures for high-risk applications. Businesses need to stay ahead of these regulations or risk penalties and reputational damage.

Transparency and Accountability: Breaking the “Black Box”

One of the biggest criticisms of AI is its lack of transparency. Many AI systems operate as “black boxes,” making decisions without clear explanations. This lack of accountability can erode trust among consumers and stakeholders. The solution? Explainable AI—developing models that provide human-readable insights into how decisions are made.

Ethical AI in Action on Real-World Examples

AI in Healthcare: A Lifesaver with Ethical Dilemmas

AI-driven diagnostics are improving accuracy in detecting diseases like cancer. However, biased training data can lead to misdiagnoses, particularly in underrepresented communities. The fix? Diverse data sets, continuous monitoring, and human oversight in AI-assisted medical decisions.

AI in Finance: Smarter Loans or Built-In Discrimination?

AI is transforming the finance industry, from fraud detection to credit scoring. But here’s the catch—biased AI models can unfairly deny loans to marginalized groups. Financial institutions must audit AI systems regularly, implement fairness measures, and ensure responsible lending practices.

The Future of Ethical AI and ESG

What’s next for AI and ESG? The future depends on how we balance innovation with responsibility. Companies must integrate ethics into AI development from the start, ensuring that AI aligns with sustainability goals, social fairness, and transparent governance.

Final Thoughts: The AI Balancing Act

AI holds immense potential to drive ESG goals forward—but only if we get it right. By implementing responsible AI strategies, companies can lead with integrity, drive innovation, and build a more sustainable, fair, and transparent future. Ethical AI isn’t just a corporate buzzword; it’s a necessity for shaping a better world.

Looking to stay ahead of ESG and AI trends? Visit www.esgrec.com for insights, updates, and expert guidance on navigating the future of responsible AI.

Posted in Career Development, Climate Change, CSR, ESG, ESG CAREER, Governance, Green Energy, Uncategorised, WebinarTagged in , , , , , , , ,

Key ESG Certifications to Advance Your Sustainability Career in the UK

Key ESG Certifications to Advance Your Sustainability Career in the UK

The demand for skilled sustainability experts is booming as the focus on addressing climate change and other environmental issues grows. However, with the current shortage of “green talent,” there is a unique opportunity for professionals to gain ESG certifications to enhance their qualifications and stand out in the UK job market.
As the UK moves closer to its net-zero targets and emphasizes corporate responsibility, the need for qualified ESG professionals becomes more urgent. Today’s companies are increasingly embracing sustainable practices and finding meaningful ways to demonstrate their commitment to environmental, social, and governance (ESG) goals. To meet these demands, professionals across industries can benefit from an in-depth understanding of ESG principles—whether they work in finance, supply chain management, legal, manufacturing or beyond.
Many business leaders and HR departments are supporting green upskilling, but professionals can also take proactive steps to advance their sustainability education. Pursuing ESG training and certification not only enhances employability but also adds credibility in this growing sector.
Here are some of key certifications that can help UK professionals build a competitive edge in the sustainability job market

1. Institute of Environmental Management and Assessment (IEMA) Certification

The IEMA is one of the UK’s leading environmental and sustainability bodies, offering several ESG certifications for professionals at all career stages. From introductory courses on environmental awareness to advanced qualifications in sustainability strategy, IEMA certifications are widely recognized across industries. They cover essential topics like environmental management systems, auditing, and sustainability leadership, making them ideal for ESG professionals seeking comprehensive knowledge in the UK market.

Ideal for:  Sustainability managers, CSR professionals, environmental consultants

[Visit IEMA]

2. Carbon Literacy Project Certification

With the UK government’s commitment to achieving net-zero emissions, understanding carbon impact is crucial. The Carbon Literacy Project provides training designed to equip professionals with practical skills for reducing carbon footprints within organizations and communities. Certification through this project showcases a candidate’s understanding of climate change science and actionable strategies for reducing emissions, which is invaluable for UK professionals focused on sustainability.

Ideal for: Sustainability officers, corporate responsibility professionals, HR and operations managers.

[Visit the Carbon Literacy Project]

3. Global Reporting Initiative (GRI) Certification

GRI standards are widely used by UK companies for transparent and structured sustainability reporting. This certification enables professionals to guide organizations in ESG reporting on environmental, social, and governance issues. GRI-certified experts are highly sought after, as companies in the UK increasingly prioritize corporate responsibility and transparency.

Ideal for: Corporate reporters, CSR specialists, public relations and communications professionals.

[Visit GRI]

4. CFA UK Certificate in ESG Investing

For UK investment professionals, the CFA UK Certificate in ESG Investing is essential. This certification provides insights into integrating ESG factors into investment strategies, covering topics like ESG analysis, regulatory frameworks, and risk assessment. It’s especially relevant for asset managers, financial analysts, and portfolio managers handling sustainable investments.

Ideal for: Investment analysts, portfolio managers, asset managers

[Visit CFA UK]

5. University of Cambridge Institute for Sustainability Leadership (CISL) Courses

The University of Cambridge offers respected sustainability programs through its Institute for Sustainability Leadership (CISL). These courses provide a deep dive into sustainable business practices, covering sustainable finance, corporate responsibility, and leadership in sustainability. Although not formal certifications, these programs are valued across the UK and Europe, adding credibility to any CV.

Ideal for: Senior management, corporate strategists, sustainability advisor.

[Visit Cambridge CISL]

6. Climate-Related Financial Risk (CFR) Certification by GARP

In response to the UK’s heightened focus on climate-related financial risk, the Global Association of Risk Professionals (GARP) offers certification that addresses this area. Training covers measuring, managing, and disclosing climate risks, making the CFR certification ideal for UK professionals in risk management, asset management, and finance. This qualification is particularly valuable as climate risk reporting regulations grow in the UK.

Ideal for: Risk managers, financial analysts, asset managers.

[Visit GARP]

7. BREEAM (Building Research Establishment Environmental Assessment Method) Certification

BREEAM is a globally recognized certification for sustainable building and development projects, originating in the UK. This certification sets the standard for assessing, rating, and certifying building sustainability. It’s essential for professionals in real estate, urban planning, or construction, where sustainable practices are increasingly required by UK regulations and environmental commitments.

Ideal for: Architects, real estate developers, construction managers.

[Visit BREEAM]

Choosing the Right ESG Certification for Your UK Career

Selecting the most suitable ESG certification is a personalized decision that hinges on various factors, including your current skill set, career aspirations, and the specific industry in which you operate.

For example, financial professionals who are involved in investment analysis or portfolio management may find the CFA UK Certificate in ESG Investing particularly beneficial. This certification equips them with the knowledge and skills necessary to integrate ESG factors into investment strategies, enhancing their ability to make informed decisions that align with sustainable finance practices.

On the other hand, individuals working in real estate or construction might benefit more from pursuing BREEAM certification. This globally recognized standard assesses the sustainability performance of buildings and infrastructure, making it an invaluable credential for professionals aiming to improve sustainability in the built environment. BREEAM certification not only demonstrates a commitment to eco-friendly building practices but also enhances a professional’s credibility within these sectors.

Ultimately, choosing the right certification involves assessing how it aligns with your current role, the skills you wish to develop, and the demands of your industry, ensuring that you make an informed decision that supports your career growth in the ESG field.

The Value of ESG Certifications for UK Employers

UK employers are actively seeking candidates with ESG expertise who can apply sustainable practices within national regulations and industry standards. Obtaining one or more of these certifications demonstrates your commitment to professional development and your readiness to address sustainability challenges in the UK.

By investing in an ESG certification, professionals in the UK can improve their qualifications, remain competitive, and contribute to the nation’s journey toward a sustainable, low-carbon future.

To stay updated on the latest ESG trends and opportunities, visit www.esgrec.com. Also, don’t miss the chance to attend our free webinar, where you can learn more about sustainability practices. Join us for a valuable opportunity to gain expert insights into the latest sustainability trends and essential risk management strategies.

What to Expect:

– Cutting-edge discussions on sustainability practices

– Effective risk management techniques for ESG professionals

– Key takeaways to enhance your organization’s sustainability journey

Don’t miss this opportunity to stay ahead of industry trends and deepen your expertise!

REGISTER HERE: https://esgrec.com/sustainability-and-carbon-accounting-essential-insights-for-the-esg-workforce/

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Elevate Your ESG Career with Essential Tips for Mid-Career Professionals to Shine in Sustainability

    If you’ve been working in sustainability or ESG for a while and are looking to take the next step in your career, it’s essential to know how to stand out in this competitive field. Building on advice for those just starting out, this article focuses on strategies for professionals who already have some experience and are aiming for the next level.

    1. Showcase Your Interpersonal Skills

    Whether you’re just starting out or have been in the field for years, the ability to connect with people is crucial. In recent interviews with chief sustainability officers, one recurring theme was the difficulty of finding candidates who balance technical skills with strong interpersonal skills.

    In sustainability, success often depends on influencing and working with various departments and stakeholders. Highlighting your ability to build rapport, communicate effectively, and influence others can be a game-changer. Demonstrate these skills on your CV, in internal and external networking opportunities, and through platforms like LinkedIn. This will help you stand out and showcase your value beyond technical expertise.

    2. Leverage Your Experience

    As a mid-career professional, it’s essential to demonstrate the knowledge and expertise you’ve gained. Don’t shy away from discussing your experience in interviews, on your CV, or even in casual conversations. Whether it’s project management, data analysis, or leading sustainability initiatives, ensure that your skills and experiences are well-documented.

    Update your LinkedIn profile, share your achievements when speaking at events, and mention the lessons you’ve learned along the way. Your experience can provide a significant competitive edge, positioning you as someone who has been there and done that.

    3. Position Yourself as a Thought Leader

    The sustainability and ESG sectors are evolving rapidly, but they are still relatively young as formal professions. By sharing your opinions and insights, you can help shape the industry while positioning yourself as a thought leader.

    You don’t have to be a keynote speaker at every event to achieve this. Start small—comment on relevant LinkedIn posts, share articles, or provide feedback at internal meetings. Over time, these actions will help you build a reputation as someone with valuable insights, making you a go-to person for advice in your field.

    4. Never Stop Learning

    The sustainability landscape is constantly changing, with new regulations, technologies, and best practices emerging frequently. Staying ahead means continuously learning and adapting. Whether it’s taking short courses, attending conferences, or reading up on the latest industry news, make it a priority to stay informed.

    When you’re well-versed in current trends and regulations, you can speak from a position of authority in discussions. This not only boosts your credibility but also ensures that you’re prepared for future challenges and opportunities.

    5. Be Generous with Your Time

    Volunteering your time—whether inside or outside your organization—can help you stand out. Internally, departments often seek the ESG team’s input for making key decisions related to risk, finance, or HR. By offering your assistance and collaborating across departments, you can position yourself as a helpful and knowledgeable resource.

    Externally, consider volunteering in community projects or industry initiatives. This not only broadens your network but also demonstrates your commitment to the sustainability cause. Being known as someone who is generous with their time can significantly enhance your professional reputation.

    Ready for Your Next Career Move?

    Whether it’s showcasing your interpersonal skills, leveraging your experience, or positioning yourself as a thought leader. Need help with your next step? Let’s connect and explore opportunities together!

    Looking to level up your ESG career? Discover key tips to stand out and make your mark! Visit www.esgrec.com or email us at jonathan@esgrec.com to learn more.

    Posted in Career Development, Climate Change, CSR, ESG, ESG CAREER, Governance, Green EnergyTagged in , , , , ,

    Transform Your ESG Strategy: Why Contracting Specialists Can Boost Your Team’s Efficiency

    The role of a sustainability professional in the current market is changing rapidly. New legislation increases in workload, new tools and technology all add additional learning on top of doing the day job.  Keeping moreover is a challenge.  Many people reading this will relate to these challenges and know that they are often a small department (sometimes a department of one) that is expected to punch above its weight in terms of productivity.

    When we also add into this mix the increasing level of rigour being applied to ESG Reporting and the financial and time cost of being audited, it is easy to understand why Sustainability teams are reaching for the phone to their manager and asking for extra help.

    The ESG labour market is starting to mature and with that maturity often comes the emergency of skills in the form of freelance and contract staff.  A lot of companies have relied on consultancies in recent years, and they have filled an important gap in the market.  But with the emergence of contract staff, ESG teams now have another string to their bow to be able to tackle some of those tricky one of projects or deal with peaks in workload (did somebody say CSRD?).

    So, if this sounds like you.  Here are just some of the reasons you might like to think about hiring on a contract or flexible basis before going through a lengthy recruitment process for your next hire that you may not need to do:

    · Access to Specialist Skills: Sustainability and ESG are evolving fields with niche areas of expertise, such as carbon accounting, sustainable finance, or regulatory compliance. Hiring contract specialists allows you to tap into specific expertise that you might not have in house or need after a particular project or period is complete.

    · Adding Resources Without Extra Headcount: Engaging contract or flexible staff enables you to bring in additional resources without increasing your permanent headcount. This helps you meet your project demands while maintaining leaner operational structures, which can be important for budgeting or managing long-term commitments.

    · Handling Peaks of Work During Busy Periods: Technology can and does help but sustainability reporting, audits, or compliance checks often require extra workforce during specific periods or for a fixed amount of time. Contract staff can help absorb these peaks in workload, ensuring that these and other critical deadlines are met without overburdening you or the rest of your core team.

    · Cost Efficiency and Flexibility: Contract staff can often be more cost-effective than hiring full-time employees, especially when the need for specific skills is temporary, or project based. You can scale resources up or down according to your current needs, avoiding long-term payroll costs.

    · Speed to hire: A contractor will often join you with the experience you need and require minimal or no training to get up to speed. This means that you can sometimes “over-hire” for skill but not have to worry about long term retention. This means that you can accelerate your time to hire and start to tackle your project (or problem) quickly.

    · Fresh Perspectives and Innovation: Bringing in external specialists can introduce innovative ideas, technologies, and best practices from other companies or sectors. This can help spark innovation and improvement in a company’s sustainability strategies.  This will support you in staying competitive and forward-thinking.

    If you are considering how, you might tackle an upcoming deadline or project and would like to explore the option of augmenting your current ESG or Sustainability team but do not want to fully outsource the activity, why not explore using a contract member of staff?  Contact the ESG REC team on +44 (0)208 1242716 or at info@esgrec.com

    Posted in ESG CAREER, Career Development, Climate Change, CSR, ESG, Governance, Green Energy, UncategorisedTagged in , , , , , , ,

    Current Trends in EU Sustainability Jobs – October 2024

    As we navigate through October 2024, the sustainability jobs market in the EU is experiencing some notable fluctuations. Jonathan Hart-Smith recently shared insights on the current landscape, revealing that sustainability job vacancies are down nearly 5% compared to last month and show a significant decline of about 21% from the peak earlier this year. However, there is a silver lining: job postings are still 10% higher than at the beginning of the year. This indicates that businesses remain committed to advancing their sustainability initiatives and expanding their teams.

    Understanding the Sustainability Jobs Landscape

    Tracking the sustainability job market allows us to gauge the commitment of organizations toward environmental and social governance. While the recent dip in job vacancies may raise concerns, the overall upward trend for the year suggests a positive outlook for sustainability roles. Companies across the EU are still investing in talent to bolster their sustainability strategies, highlighting the importance of these positions in today’s job market.

    Strategies for Hiring in a Competitive Market

    If your organization is looking to hire in the sustainability sector during this transitional phase, Jonathan Hart-Smith outlines several strategies to attract top talent:

    1. Leverage the Current Market Dynamics

    With a slight decrease in vacancies, hiring organizations have a more engaged candidate pool. This is an opportune moment to reach out to potential employees who might be seeking stability and purpose in their careers. By positioning your company as a leader in sustainability, you can attract candidates who resonate with your values.

    1. Communicate Your Commitment to Sustainability

    One of the key factors in attracting candidates is effectively communicating your commitment to sustainability. Ensure that your sustainability goals are clearly outlined on your website and social media platforms. Highlight your initiatives and showcase how your organization is making a positive impact. Engaging content about your sustainability efforts can significantly enhance your employer brand and attract environmentally conscious candidates.

    1. Invest in Employee Retention

    While hiring new talent is crucial, retaining your current employees is equally important. With sustainability job vacancies up by 10% since the beginning of the year, it is essential to invest in the talent you already have. Focus on job enrichment and professional development initiatives to keep your workforce engaged and motivated. Showcasing your commitment to employee growth will make your organization more appealing to prospective hires.

    1. Craft a Compelling Job Offer

    When creating job postings, consider what candidates in the sustainability sector value most. While competitive salaries are important, many candidates prioritize flexibility, professional growth opportunities, and the chance to make a meaningful impact. Make sure your job offers reflect these values, emphasizing how new hires will contribute to your organization’s sustainability mission.

    1. Streamline the Recruitment Process

    An efficient recruitment process can make a significant difference in securing top talent. Aim to move candidates through the hiring process as quickly and smoothly as possible. Train your recruitment team on best practices to ensure they effectively communicate your sustainability commitments throughout the interview process. The goal is to create a positive candidate experience that reflects your organization’s values.

    Conclusion

    The sustainability jobs market in the EU is evolving, and despite recent fluctuations, the demand for qualified professionals remains strong. By implementing these strategies, organizations can position themselves to attract the best candidates in this competitive landscape.

    If you’re looking for more data and statistics regarding employment in the sustainability or ESG sectors, don’t hesitate to get in touch with us. We provide valuable insights to help you navigate the complexities of the sustainability jobs market.

    Visit us at www.esgrec.com for more information and assistance with your hiring strategies in the sustainability sector.

    Posted in Uncategorised, Climate Change, CSR, ESG, Governance, Green EnergyTagged in , , , , , , ,

    Insights into the Green Skills Landscape in the UK

    Insights into the Green Skills Landscape in the UK

    Key Findings from Our Research

    Jonathan Hart Smith, an expert in the field, recently discussed these findings based on data gathered primarily from LinkedIn, offering valuable insights into the green workforce.

    1. Green Skills in the UK Workforce

    Currently, around 400,000 professionals in the UK identify as possessing green skills on LinkedIn. This figure represents a significant portion of the talent pool for sustainability-driven roles. In the past year alone, 20% of these professionals—roughly 70,000 individuals—changed jobs. Jonathan noted that this indicates a dynamic shift within the green workforce, with many professionals seeking new opportunities in the expanding green economy.

       Additionally, there has been a 9% growth in the number of professionals identifying as having green skills over the last 12 months. Jonathan pointed out that this increase could reflect the growing awareness of sustainability issues and the need for environmentally focused roles.

    2. Regional Distribution and Job Vacancies

    While 25% of professionals with green skills are in and around London, 66% of job vacancies requiring sustainability experience are concentrated in the capital. Jonathan emphasized that this regional imbalance suggests the need for organizations to consider remote or hybrid work options to attract talent from other parts of the country, where a significant portion of the green workforce resides.

    3. Gender Representation in Green Skills

       A noteworthy finding that Jonathan highlighted is the gender disparity within the green skills workforce. While 44% of the overall LinkedIn workforce is female, only 36% of those identifying as having green skills are women. This gap underscores the need for greater diversity and inclusion initiatives within the sustainability sector.

    Addressing the Challenges Ahead

    Jonathan Hart Smith’s analysis highlights that as we move towards a greener future, businesses must not only tap into the growing talent pool of professionals with green skills but also address the gender imbalance within the sector. By promoting diversity and encouraging hybrid or remote working arrangements, organizations can access a broader range of talent to meet the growing demand for sustainability-focused roles.

    While the data from LinkedIn provides an insightful snapshot, Jonathan also acknowledges its limitations. However, these findings serve as an important starting point for further discussion on how the UK can meet its green skills needs and foster a more inclusive, diverse workforce in the sustainability sector.

    For more information or to discuss how ESG REC can help your organization find the green skills it needs, email Jonathan at Jonathan@esgrec.com.

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